10 Things I Did That Doubled My Blog Traffic

Before & After

Isn’t it frustrating?

You’ve launched you blog and spent hours if not days to get it up. You name it – installing WordPress, plug-ins, theme and configuring all the settings. It’s time consuming!

You find out now that getting readers to your blog is harder than you realized.

Your blog essentially in no man’s land.

Or perhaps you currently have a few readers but it’s just not enough to even notice.

Relax. I know how you feel. The good news I want to tell you is that I made some tweaks and additions to this very site you’re at right now that more than doubled my blog traffic.

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Here’s the download link to the PDF version of this post:

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Just take a look at this before and after screenshot from my Google Analytics account:

Before and After - Analytics

From 1,668 to 4,090 unique visitors.

That’s 2,422 new blog readers!

Social shares also increased as a result for these recent blog posts:

Social Shares

 

Social Shares

A great icing on the cake wouldn’t you say?

Though I have to admit, this blog gets no where as much traffic as other blogs in this industry and I don’t claim to have the best blog around, but if you simply want to promote your blog, currently have no readers or want to double, even quadruple your traffic, follow this 10 point cheat sheet I’ve put together for you.

Here’s exactly how I doubled my blog traffic:

#1) I Posted More Frequently

High blog frequency has shown to increase readers. Think about newspapers – would you buy a newspaper if the content was the same everyday? I bet not.

HubSpot researched 7,000 businesses and created a benchmark report and one of its chart shows how frequency affects traffic:

Blog Frequency

The chart shows posting over 15 blog posts a month gets you much more traffic than if you were to post just 1 to 2. An informative graph it is, but I’m going to have to say frequency also depends on your industry. Obviously if you’re a big tech blog like TechCrunch, posting as often as everyday is a necessity, especially if you have more than one writer.

Posting more often is not only a good way to attract repeat visitors but each new blog post is another piece of content that will attract users from search engines and social platforms.

How often should you post?

Don’t mistake frequency by publishing poor content just for the sake of it. My general rule of thumb is to post as often as possible without losing consistency with quality.

#2) I Increased The Length Of My Content

In addition to increasing frequency, you also want to increase the actual length of your content.

SerpIQ researched how the length of content impacts search engine rankings. They found that posts that ranked in the top 10 had over 2,000 words in length. Take a look at this graph:

SerpIQ Average Content Length Graph

Think of it this way, more words = more content the search engines crawlers pick up and index, and not to mention more longer tail keywords that search engines love.

Posts that are 2,000+ words generally are more informative and detailed which tends to get shared a lot more compared to a 400 word article. Besides, it’s great practice because you’ll end up writing an EPIC blog post.

2,000+ words does sound like a lot of writing so I would suggest to at least aim for 1,000+ words as it sure does beat a 400 word article.

#3) I “Locked” My Content

I use a WordPress plug-in called SocialLocker which you can pick up for $21 over at CodeCanyon. I love this plug-in because I’m able to lock certain parts of my blog content unless the reader shares the post on Facebook, Twitter or Google+.

If you want to use it aggressively, you could lock an entire post unless it’s shared. I simply provide a printable PDF version of the post if they share it.

Here’s what it looks like:

SocialLocker

Not all readers are able to consume the content at that very moment, especially if it’s a 2,000+ word post, so this makes a convenient option for them to read it at their own leisure.

When your readers share your post, their friends and followers will see your post. Not a bad piece of viral marketing.

And the plug-in even provides stats for the amounts of shares too:

SocialLocker Stats

#4) I Copied Other Blog Posts

Okay, not literally, but I looked at other blog posts that had done well in terms of engagement.

We’ve always been taught to “model success”, and this is exactly it. It’s your ticket to a winning post.

The very first way you can do this is to visit your favorite blogs in your industry and take a look at their top posts. Usually it’ll be featured on their sidebar.

If you take a look at the sidebar on this blog, you’ll see this:

Popular Posts

The posts listed are the most popular posts on this blog based on number of comments and social shares *hint* *hint* πŸ˜‰

If you want a shortcut to finding out which blog posts got the most amount of social shares, use a tool called BuzzSumo. With BuzzSumo, you enter in a keyword or blog address and it’ll bring up the most popular posts based on amount of Facebook, Twitter, Google+, LinkedIn and Pintrest Likes/Shares.

Here’s an example of Entrepreneur.com’s results:

Buzzsumo Entrepreneur

Based on the results, you can then create something similar or if not something even better.

(And check it out, it looks like infographs are getting great results for Entrepreneur.com).

#5) I Used My Blog Post-Publishing Checklist

After you hit the ‘Publish’ button, you want to make sure your blog post is promoted to your fans and followers.

Essentially, you want to make sure share your post Facebook, Twitter, Google+, LinkedIn, Pintrest and any other social platforms. Be sure to download the Blog Post-Publishing Checklist see exactly what I do.

It’s as easy as doing and checking off each point.

Blog Post-Publishing Checklist

#6) I Emailed My Subscribers of New Blog Posts

Obvious and simple, and I’ve always done this but it’s worth mentioning. Your list will give you on-demand traffic.

It’s always good to bring back your subscribers to your blog so they are reminded that you are an authority in your field.

There should always be a balance of value and promotion. The 80/20 rules sets it straight – 80% should be about your subscribers and 20% about yourself.

#7) I Encouraged Readers To Share My Post

Ahhhh! The good old call-to-action! In basic terms it means – tell them exactly what you want them to do.

You should always have one (or several) call(s)-to-action in your posts, whether it’s to comment, like or share your post. By simply adding something like “Feel free to share this with your friends” at the end of your post, you’ll have a greater chance of your post being shared.

#8) I Encouraged Readers to Comment

At the end of each post, I encourage readers to leave their feedback and thoughts about the subject in the comments box.

Comments create more engagement and a sense of community.

It’s always a good idea to reply to every comment where necessary to let your reader know that you appreciate it. Even if it’s a simple “Thank you”, it’s good to acknowledge your reader.

It’s also a great way to keeps the conversation going.

#9) I Started Using Facebook Ads

Paying for traffic might turn you off but don’t jump into conclusions just yet.

I wrote an entire post dedicated to using Facebook Ads to promote your content. You don’t need a lot to get started. For as little as $1 a day you can easily reach 500+ potential readers.

Take these two Facebook posts as an example:

Facebook Ads - Before After

The post on the left reached just 108 people from organic views while the post on the right received 110,432 as a result of using Facebook Ads – A huge difference in comparison!

The steps I outlined on this post – Here’s Why You Should Invest $1 A Day On Facebook Ads – will show you exactly how I do it.

#10) I Installed LeadPages To Build My List

LeadPages is by far the easiest and simplest way to create lead capture/opt-in pages.

All you need to do is choose a template and customize it.

The tool I love most about LeadPages is its LeadBoxes. With LeadBoxes I can make any link or image open an opt-in box like this:

LeadPages LeadBoxes

At the bottom of every blog post, I have a report on offer. Readers can click the image and out pops the opt-in box. Take a look at the bottom of this post for an example.

LeadPages also provides stats and analytics. Ever since I started using LeadPages, conversion rates have been out of this world! Check it out:

LeadPages Stats

Yes, 107% conversion rate for my sidebar offer! In actual fact, it should be 100%. Crazy or what?

This ‘2-step’ opt-in method has proven to convert a lot better than having an opt-in right on your page.

Whether you heard of LeadPages or not, I highly recommend you start using it.

It does come with a price tag of $37 /month for the basic version but you can’t put a price to building a list of targeted subscribers. It’s an investment.

The 10 Points All Summarized For You

#1) I Posted More Frequently
#2) I Increased The Length Of My Content
#3) I “Locked” My Content
#4) I Copied Other Blog Posts
#5) I Used My Blog Post-Publishing Checklist
#6) I Emailed My Subscribers of New Blog Posts
#7) I Encouraged Readers To Share My Posts
#8) I Encouraged Readers to Comment
#9) I Started Using Facebook Ads
#10) I Installed LeadPages To Build My List

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Here’s the download link to the PDF version of this post:

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There you have it!

You don’t need to do all of the points if you feel it’s too overwhelming. Start with one point and move on to the next once you’re done. It’s all about progress.

Aim to get your first 100 visitors, then 500, 1000 and eventually hundreds of thousands!

There are definitely a lot of other ways of driving traffic to your blog but these 10 things are exactly what I did to double my traffic.

As I experiment with more ways of driving blog traffic, I will report back and let you know what’s working (and what’s not).

Let me know your thoughts!

Have you or are you implementing any of these methods to your blog?

Which method is your favorite?

What’s working for you?

Feel free to leave your comments in the comment box below.

This Post Has 29 Comments
  1. Great list man.

    I need to say, that you have put a lot of effort in making this post. Well done πŸ™‚
    Yes, its quite frustrating to know that your blog isnt getting any attention that it deserves.
    Cool Idea !

  2. I think you gave a great informational article to improve our blog or website traffic in next 30 days if done the same way you did over your sites.

    1. Thank you for your great suggestions Aurelius! I will try to implement them one by one as you suggest.

      I also need to increase my social sharing involvement.

      Fran

    2. That’s awesome! Do let me know how it goes in the next 30 days. I’m sure you’ll be able to double your traffic!

  3. Aurelius, you may not remember me but I bought an ad space on your site some time ago. You were a valuable part of getting me started and now this post has helped me once again! While I’m still working on some missing pieces, I’ve (finally!) got my blog up and will likely be facing this traffic issue.

    In gratitude, allow me to share info on a free plugin I found for tweeting blog passages. It’s called simply “Click to Tweet” (http://todaymade.com/blog/click-to-tweet-wordpress-plugin/). You can see it in operation on my site.

    1. Hi Roger. Yes indeed I remember you. It’s been a long time. Good to hear you’re still at it! I really appreciate you recommending this plug-in. I’ve seen it used around and wanted to add it to this blog as well. I may do so now that you’ve provided the exact plug-in to use. Thanks Roger.

  4. Hi Aurelius,

    Once again you provided great ideas, I know I’ll be using your tips for my next site. I know it will take some work but it should pay off.

    So Aurelius have a great day.

    Antonio Matos

    1. Hi Antonio. Thanks for your comment. That’s great to hear you’ll be implementing these methods.

      Do let me know how it goes!

  5. The two big ones I need to try is to post more often and to not be afraid of longer post. I have tried Facebook ads and they have worked for me but I need to get serious about using them on a regular basis. Great post thank you

  6. Thanks man. I learned a lot from your post. I have been doing a lot of mistakes and you made me see most of them. I truly think the idea of locked content is awesome and it will boost anyone’s post overnight on social media. Keep up the good work.

    1. Thanks David. Facebook is making the move and banning “like gating” starting in November 2014 which basically means you cannot incentivise people to use social plug-ins or forcing to Like your page to receive it. Twitter and Google+ remains the same though. So I’ll need to remove Facebook as one of the options in the SocialLocker plug-in.

  7. Very Good Ideas, I can’t wait to try them…I looked at your “Blog Post Checklist” also very good pointers in there also….The other thing I do is use Scoop.it and Sniply…These also drive a bit of Traffic to my sites…
    Thanks again for more ideas to try Aurelius

  8. like i said learning from you will take some time but if I can learn half of what you know I will be fine. looking to becoming stable in this world of business. thanks absorbing little by little.

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