More traffic? More leads and sales? Start using Facebook Ads!
The problem is knowing how to target Facebook Ads to your audience correctly.
Over the past few months I’ve been investing in Facebook Ads for more page likes, post engagement and generally more blog readers and traffic.
Now I want to show you a few ways on how I have been using it successfully.
You’re probably asking yourself, “Do Facebook Ads work?”. If you aren’t using Facebook Ads as part of your marketing, it would be a good idea to start now. I recommend you read these two Facebook Ads posts so you can learn some basics on how to advertise on Facebook before you get started:
- Here’s Why You Should Invest $1 A Day On Facebook Ads
- Case Study: How I Built a List From Scratch In 24 Hours Using Facebook Ads
In this post, I want to share a powerful way of targeting Facebook Ads and find ultra-specific audience groups.
Why is targeting so important?
- You’ll end up only paying for users who are actually interested in your page, post, offer, product or service.
- Conversion rates will be a lot higher.
- Most people target too broad, resulting in wasting a lot of dollars and cents.
There are many Facebook ads targeting options but for this tactic, I’m going to show you how to basically “piggyback” on your competitors followers on Facebook.
It’s a quick and effective way to target your ad to the right people.
How To Target Similar Pages And Businesses In Facebook Ads
What are similar pages?
Similar pages are pages that have some relevancy to your Facebook Page and where your fans have shown an interest in, too.
For the tutorial, I won’t be showing you how to write an ad as that deserves a post of its own, although you can find a short tutorial on it in this post. Instead what we’re going to do is find public figures and businesses similar to yours and target those groups.
Here’s how to get started with targeting similar pages and businesses.
Step 1 – Create Your Advert
Head to your Facebook Ads Manager and click on the Create Advert button.
Step 2 – Choose Your Result
Step 3 – Enter Interests Groups
On the next page, scroll down until you find Interests. First of all, don’t choose any of the broad, suggested topics.
Here’s what to do instead: Find pages liked by people who like your page.
What do I mean by this? In the Facebook search box, you type in: “Paged liked by people who like [YOUR PAGE NAME]”.
Here’s an example:
Once you click on the first option, you’ll be results of pages liked by people who like your page. Here were my results:
So what do you do with these results?
Plug it into the Interests field.
You can see how I added Frank Kern into the Interests field:
You’ll see that there’s potential to reach 49,675 people.
Now add all the other results into your Interests field.
Note: Facebook sometimes doesn’t recognize some pages when you add it into the Interests field. I don’t know exactly why, but I’m suspecting it’s because there’s an insignificant amount of Likes/followers. Simply skip what you can’t add. You want to target big names in the field anyway.
Expand Your List
Additionally, you want to then expand your list by then searching for pages liked by people who like your similar pages.
You would then repeat for each of the pages you find.
Expand Your List Even More
Here’s another way to expand your list of interests.
Using the same steps as above, search for “Favorite interests of people who like [YOUR PAGE NAME]”, example:
Only add interests that are most relevant. The screenshot above shows “Web design” which is a little off topic for what I’m after, so I would not add it.
Repeat the same for pages similar to yours for an EPIC list!
The End Result
Once you’re done, you should have something that looks like this, although I did not expand it:
Once you’ve completed entering Interests, feel free to complete the rest of the audience targeting options such as gender, age, countries and others where they apply to your business.
How To Save Your Audience Targeting Options
Entering each interest every time you create a new ad can be a pain. To save your target audience, you’ll need to use the Facebook Ads Power Editor. It’s a little more advanced to use but is my preferred choice over the default Facebook Adverts Manager control panel.
Once you’re in, simply choose Audiences then select Saved Target Group.
Fill in the details required and save it.
Now every time you create a new ad, just choose this saved target group!
It is one Facebook Ads targeting group you will want to save.
I hope this has expanded your knowledge on Facebook Ads further, as I know it is somewhat confusing to know how to best use Facebook Ads.
Why not give this technique a try and see what results you get?
Want A Shortcut? Here’s The Facebook Ads Course You Need
If you liked this technique, you’ll love what’s contained in my Facebook Ads course called AdsVantage.
Here are just some of the things you’ll from this training course:
- How to use the Facebook Power Editor to speed up campaign creations
- How to create your first Facebook Ad
- The 5 different target audience groups you should create for more engagement, cheaper clicks and higher conversion (you’ve just learned one of the tactics in this post)
- How to import your email list to Facebook Ads and target your email subscribers
- How to target people who have visited your site before, plus other retargeting tactics
- How much to bid and budget so you don’t overspend
- List building with Facebook Ads