Building a list from Facebook is easier than you think.
If you ever wanted to build a list from Facebook, watch the video and see how I quickly built a list of 41 double-optin subscribers from scratch in just 24 hours with almost a 50% conversion rate.
In a previous post I explained how Facebook has given less priority for status updates of anyone with a Facebook Page.
In fact, only about 16% of your posts will ever be seen by your Facebook Fans.
Check out this test I did where one post was advertised (sponsored) and the other not:
The post on the left shows just 31 people reached organically while the post on the right reached 16,912 people.
A big difference wouldn’t you say?
What I Wanted To Test Out
1) Whether I could get an 80% conversion rate based on cool and down-to-earth Internet marketer, Alex Becker. You can view his training here.
2) To validate and test whether an offer will convert or not using a non-existent product – this will save us time so we don’t end up wasting days, even weeks creating a product.
3) How cheap we can get leads for from Facebook.
My Facebook Lead Generation Test Campaign Case Study
My overall budget for this test campaign was $15.00.
$15.00 is a good amount for a one day campaign as it’s not too much or too less and it gives me an opportunity to reach as much people throughout the day.
If you have more to play around with, then by all means set your budget higher as it will give you more accurate results in the end. Basically the more traffic you can drive, the more metrics you’ll have in the end for you to decide if it’s a winner or not.
What a High-Converting Facebook Ad Looks Like
With Facebook Ads, you want to keep it as uncluttered as possible.
You most definitely need an image that accompanies your post.
Here’s the Facebook Ad I ran to demonstrate:
Let’s dissect each element in more detail so you can see what I did:
- Headline #1 – You’re given just 25 characters in this section so use it wisely. Let them know what they are going to get/stress a benefit and then insert a CTA (call-to-action). In my case, I used “Click to download” as the CTA.
- Image – Clean, simple and bright is what you want with big, bold text.
- Headline #2 – Don’t repeat the exact texts from Headline #1 or your image, use a CTA instead to encourage the reader to click.
- Description – This is what I like to call the “subheadline” part of your ad. Make another promise of what the reader will get when they click. At the end, make sure to add another call-to-action. I used “Click here to download your cheat list” as the CTA.
- CTA Button – This is a secret weapon to increase conversions. Facebook Ads allows you to choose a call-to-action button such as ‘Download’, ‘Shop Now’ and ‘Learn More’. Use it to your advantage.
You Don’t Need a Product To Start Off With
I mentioned that one of my goals with this test campaign was to validate an idea. My idea was a cheat sheet with 50 email subject lines that has converted well for me in the past.
I wanted to see if people would opt-in for the cheat sheet.
The trick with getting as much leads as possible is to have an ultra-specific offer targeting a specific problem. In my case, I offered a solution to email marketers who want to get more subscribers to open their newsletters.
You don’t want something like “The Complete Email Marketing Guide” as your offer as that sounds like too much information to go through.
People want easy, quick solutions to their painful problem. Offer one “secret” instead of 10 different secrets. You can always upsell them on more secrets — as Internet marketing veteran, Jimmy D. Brown, likes to put it “Useful but incomplete”.
Designing A High-Converting Opt-In Page
The next important part you need to build a list from Facebook is the almighty opt-in page!
To build it, you have a couple of options:
1) Design it yourself. This is the long and hard way but won’t cost you much other than your time.
Everything you see in the screenshot is basically all there is to it for the opt-in page. You don’t need to get any fancier than that. The simpler the better. Your ultimate goal is to turn your visitors into subscribers.
My Results From The Test Campaign
After running the Facebook Ad for about 24 hours, here are the results:
Website clicks: 95
Amount of People Reached: 14,431
Cost Per Lead: $0.33
Total Spent: $13.79
+ 6 Page Likes and 4 Post Likes (icing on the cake).
Note: Don’t confuse “reach” with traffic. Reach is the number of people that saw the ad on their news feed. It doesn’t mean the number of people who clicked on the ad.
To sum it up, this campaign got a 43.15% conversion rate!
Not bad for a first test campaign!
How I Would Make Money From My List
You obviously want a good return on investment using Facebook Ads, so you could very easily sell your product or a product you’re an affiliate of as a way of monetization.
I would go straight to selling an information product of some sort such as an ebook or video course that’s extends further on the subject of the initial offer.
Your product funnel could be as wide and deep as you want. It’s your choice.
Let’s Crunch Some Numbers
Let’s do some quick math and see if this campaign was all worth it.
If you had a $10 product for sale with a 10% conversion rate and 100 visitors you would make $100.
Taking my campaign as an example, I built a list of 41 leads. If 10% of those subscribers buy my $10 product, that’s about $40 in sales. Based on these numbers I would be making a $7 profit ($40 sales minus $33 expenses).
But remember, you’re building a list which means you have the power to follow-up with your subscribers and promote more offers.
The big question is…
To Continue With This Offer Or Not?
To justify whether to continue with this offer or not, I looked at the positives:
1) Almost half the visitors subscribed for the offer (a 43.15% conversion rate).
2) It only cost $0.33 per subscriber.
If you compare the cost per subscriber with other forms of paid advertising/promoting such as solo ads, $0.33 is dirt cheap! It’s typical to pay up to a dollar or more per subscriber from solo ads.
If you wanted to build a list of 100 subscribers, it would cost just $33.00.
All-in-all I most definitely would continue with this offer as I see its potential to generate a ton of fresh leads and sales.
What I Could Do To Increase The Conversion Rate
My aim was to get or at least get as close to the 80% that I was hoping for but I know there are many variables that affect conversion rates.
What I could do to increase conversions is to:
- Create more variations of the ad such as:
- Different images
- Different headlines
- Different Call-to-action
- Split-testing the opt-in page
Want A Shortcut? Here’s The Facebook Ads Course You Need
If you liked this technique, you’ll love what’s contained in my Facebook Ads course called AdsVantage.
Here are just some of the things you’ll from this training course:
- How to use the Facebook Power Editor to speed up campaign creations
- How to create your first Facebook Ad
- The 5 different target audience groups you should create for more engagement, cheaper clicks and higher conversion (you’ve just learned one of the tactics in this post)
- How to import your email list to Facebook Ads and target your email subscribers
- How to target people who have visited your site before, plus other retargeting tactics
- How much to bid and budget so you don’t overspend
- List building with Facebook Ads