My Monthly Growth Report – July 2014

Monthly Growth Report July 2014

Here it is! The July Monthly Growth Report!

What Is This Report?

I started this Monthly Growth Report last month as a step to growing my online business. If you haven’t checked out the first issue yet, click here.

Why am I sharing these reports with you each month?

  • So you can see what worked for me based strategies and tactics I implement each month
  • You can learn from my mistakes
  • To inspire you to continue pursuing your online business
  • As a reminder to track your own progress

Personally, I do these monthly reports for the following reasons:

  • It keeps me accountable and focused to goals I set each month
  • Encourages me to get out of my comfort zone
  • Helps me connect and learn more about my audience

And finally, to set a good example for you to follow — whether you’re brand new to the whole world of online marketing or simply want to learn new ways of growing your business, you’ll find something new to learn.

Each month you’ll find out the latest news in my business, what I’m working on, a full traffic report of my site and key takeaway lessons for the month so you can join me in my journey to building an Unstoppable online business!

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Here’s the download link to the PDF version of this post:

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What’s Been Happening?

July was a very productive month I would say! Not only did I meet most my goals, I exceeded them!

This monthly report has brought many benefits into my business, to name the biggest – A LOT more focus towards building my business and more engagement with my readers.

focus

Prior to doing these monthly reports, I found myself only taking action when it’s required and when I had time. Since then, I’ve created a monthly schedule so I can plan way ahead of time and don’t end up procrastinating.

One thing I can say is that I was once thinking very small and didn’t see the huge potential that’s awaiting in front of me. As soon as I was thinking bigger, I attracted more opportunities and saw things I didn’t see before. It’s amazing how the universe and the Law of Attraction works.

I received a lot of positive feedback from doing my first Monthly Growth Report. Some of you asked whether I will be sharing an income report as well.

My answer to that is as much as I believe in being transparent, honest and as up front as possible, I thought about it for a while but decided not to due to personal reasons. I do apologize about it as I know you would have liked to get an idea of the potential earnings of doing online marketing.

However, however… I WILL list down all my income sources. You’ll find it as an additional section down below.

Another thing I wanted to mention is that I will share income reports for a new niche site I’m putting up, which leads me to the next piece of news…

New Niche Site In The Making

I’m always experimenting with new strategies I learn online, either from reading an eBook or someone’s blog, I want to put it into action and see if it works. Niche marketing is one of them.

I didn’t mention this last month but what I have also been working on is a niche site. And when I say niche, I don’t mean anything related to making money online or internet marketing. This is totally unrelated to any of that.

It’s taken me weeks to find a niche worth going after. When you’re doing niche marketing, you’re aiming to get top search engine rankings, so keyword research is crucial and the part you absolutely need to get right.

I ended up finding a pretty good niche with lots of searches a month with buyer intent and high advertiser competition — the formula to a successful niche site.

Niche

I’ll be registering the domain name and building my site this week so it’s very exciting even though it hasn’t even made its first dollar yet! But rest assured, you’ll definitely be the first to know when it does make its first dollar.

Niche marketing has always been something that I dabbled into but never to a point where it was my main source of income. I’d like to pursue it now because of its high return on investment.

Once you get a site up, you could potentially make anywhere from $500 /month all the way to $10,000 /month of passive income. And if you need a big payout on a rainy day, you could always sell the site for 20x what it makes per month. People do buy sites that are established because all the hard work’s all done already.

So that’s the news of the news, but make sure to come back to this blog as I’ll most likely give you updates on its progress. This will surely be the ultimate challenge as I put my niche marketing knowledge into practice!

Oh, on one late afternoon while working at my desk, I noticed an awesome sunset, and couldn’t help but take some photos and share it with you:

Sunset

Many shades of colors

Sunset

Just 4 minutes later…

Sunset

The sunset that appeared while I was doing keyword research

I took a moment to just reflect how grateful I was to be in this present moment on Earth. It was spectacular.

Now let’s head to the nitty gritty…

July Traffic Report

Each month I’ll be reporting the statistics of my websites. It provides details of the number of visitors the site is getting and how certain advertising and promotional efforts I put in affect those numbers. It gives a clear indicator as to whether what I am doing is having a positive or negative effect.

Traffic Stats For UnstoppableProfits.com

Alexa.com Ranking: 175,895 vs 205,566
Unique Visitors:
2,338 (+1,454)
Pageviews: 6,375 (+4,280)
Avg. Time On Site: 02:32 (+22 sec.)
Bounce Rate: 70.99% (-3.16%)

Google Analytics Audience Overview:

Google Analytics July 2014

(Click image to enlarge)

I’ve compared June to July in Google Analytics to give you a better glimpse of the difference.

July is in blue. June is in orange.

Check out all the improvements! Sessions increased by 195.72%, Pageviews by 204.30% and average session duration up by 16.84%.

The only metric that didn’t improve was the New Sessions. What this means is that my site lacked unique sessions by 4.41% compared to last month. Better get some new visitors in!

The spikes you see in the graph represent a new blog post I released. You can clearly see how much of a difference it makes when you post more frequently.

The Average Time On Site increased by a good 22 seconds which I’m really happy with. This means that posts are being read for a longer period of time.

The Bounce Rate decreased by 3.16%. Now, a decrease in bounce rate is actually a good thing. In layman’s terms it simply means the percentage of visitors who exit a site after viewing a page.

The problem: With a bounce rate of 70.99%, there’s surely a lot more improvements to be made.

It shows that if you’re not getting your readers’ attention from the start, he/she will be put off and exit.

With a text-dominant blog, it’s common to see bounce rates that high, whereas if you have a site that relies more on photos and videos, bounce rates would be less. For example, a make up blog where most of its content would be photos and videos.

What I’m going to do about it: To decrease the bounce rate I’ll be experimenting different ways of keeping the reader interested. A few ideas I have:

  • More internal linking so readers read my other posts
  • More images on posts
  • Add tables with facts and figures to represent data
  • A catchy intro to intrigue the reader to read more
  • More calls-to-action

An additional benefit from doing these would result in the Average Time On Site increasing which is exactly what I want — readers to stay longer on my blog!

Apart from that, overall, I’m pleasantly satisfied with the improvements.

Traffic Sources

Where does my traffic come from? Here are the top 10 traffic sources:

Traffic Sources July 2014

As always, the number one traffic source is from my email list. This is shown as (direct) / (none). Some readers simply go straight to unstoppableprofits.com which is counted as direct traffic.

A great deal of traffic also came from Facebook. This was definitely the result of advertising on Facebook. You can see it takes #2, #3, #5 and #9 spot, giving a total of 597 sessions and 386 new users.

Each time I released a blog post, I would advertise it on Facebook to attract new readers.

Taking #6 spot is the WarriorForum. I posted two freebies in their ‘War Room’ category to gain these extra visitors. This is definitely something I will do more this month because it’s attracted highly-targeted visitors.

Top Pages Visited

These have been the most visited pages for July:

Pages July 2014

Not including the homepage of Unstoppable Profits, the top spot goes to 10 Things I Did That Doubled My Blog Traffic blog post.

There’s magic when you write “list style” blog posts. My theory is that a list seems more easier to consume, plus it let’s the reader know exactly what they’re going to get, especially when promoted on social media sites.

Main Income Sources

As I mentioned in the beginning of this post, I will list down where the majority of my income comes from so at least you can get an idea as to how I make money.

Here it is:

1. Membership sites: NitroWealthΒ & ViralPLR
2.Product sales from niche sites
3. Blogging on this site
4. Affiliate marketing
5. AdSense earnings from niche sites

99% of the time it will look like this unless I focus more on a particular business like niche marketing, and that becomes my main income source.

Content Published

In the month of July I am proud to say that I published five quality blog posts including June’s Monthly Growth Report.

Here are the five posts, number of comments and social shares (Facebook Likes, Google+, Tweets & LinkedIn):

It worked out to be about one post per week.

Subscribers & Followers

Each month I’ll also be reporting the growth of my email list and social profiles. Bare in mind this is total number of subscribers including sub-lists, customer lists, etc.

Email subscribers: 31,165 (+101)
Facebook Page: 2,621 (+225)
Google+: 764 (+42)
Twitter: 1,740 (+9)

The most significant growth was my Facebook Page with 225 additional fans. I learned a few new methods of getting new likes to a Facebook Page which I’ll be sharing in a post this month.

Did you know you can import your email list to Facebook and target ads to that list? Yeap! There’s a lot I want to share with you but I’ll save it for a future post.

Last Month’s Goals

Let’s take a look at the goals I set last month and whether they were achieved.

Achieved?
1. Reach 3,500 unique visitors No
2. Publish at least 3 new blog posts Yes
3. Record a video tutorial Yes
4. Write 3 new autoresponder sequence messages Yes
5. Validate an offer using Facebook Ads Yes

Goals For August

Last month was actually a breeze so this month I’ll be setting more than double the amount of goals I did last month.

Here are my goals for this month:

1. Hit 3,000 unique visitors. (Lowered due to last month's result)
2. Publish 4 new blog posts
3. Decrease Bounce Rate down to 65% (currently 70.99%)
4. Record a video tutorial
5. Write and add 3 new autoresponder messages
6. Setup a membership site for individual product sale
7. Get a niche site up and running
8. 2 new Warrior Forum "War Room" posts
9. Share at least one useful tip per week on my Facebook Page
10. Test one new traffic source
11. Create a Facebook Ads course
12. Release a new PLR product

Key Takeaways And Lessons Last Month

LessonsLast month was a great month with all my goals accomplished, even exceeded. It’s a great reminder that when you actually put your goals down on paper (or in my case on the blog for thousands of people to see), it makes it more tangible and achievable. Whereas if you had your goals memorized it wouldn’t stick as much.

With July over, I now have numbers I can compare and benchmark with. All the numbers presented were all positive (except one), which is a great indicator that I’m on the right direction, so I should continue doing what I’m doing because it’s working.

What I learned and few great reminders I’d like to note:

  1. Always keep learning. In life you either grow or you die. Once you stop learning, you stop growing. Improve on skills you lack so that you’ll be confident enough to take action on that skill.

  2. Stay hungry. Once you get too comfortable, you’re going to end up being stagnate which is a place you don’t want to be in. Keep that momentum going. Use failures to fuel you to keep trying.

  3. Value your subscribers. Without your subscribers, readers and followers, your reputation is zero. Treat your subscribers as if they were your closest friends and the law of reciprocity will work its magic.

  4. Be authentic and admit your mistakes. I found that I get a lot more engagement from readers when I simply write how I talk and say how I feel. It’s okay to share your failures and mistakes because that’s what people can connect to.Β It’s personal. It makes you human. It makes it easier for your audience to relate to. If anything, they’ll respect you even more. This post is an example of where I shared my mistakes.

Wrapping It Up + An Unannounced Giveaway!

There you have it! I hope you enjoyed this second issue of my Monthly Growth Report!

I just want to take this minute to let you know how much I appreciate you and the support you’ve given me throughout my online journey – whether it’s from purchasing a product or commenting on my blog, it means a lot to me.

So what I’m going to do as a way to give back is run a small, random giveaway.

Amazon Gift CardI’m giving away a $50 Amazon Gift Card to one lucky reader who comments below this post. Use it to buy a couple of books or for something on your wishlist. You choose πŸ™‚

(Winner will be announced via email on August 11, 2014. Gift voucher sent via email.)

I do hope this post has inspired you to take some action, not tomorrow, not next week, but right now! Now is the time do something to move your business forward so that you can truly enjoy the fruits of life and proudly say to yourself – “I finally did it!”.

As always, I’d LOVE to hear from you! Feel free to leave your comment below, and I’ll be prompt to answer any questions you may have. You’ll automatically participate to win a $50 Amazon Gift Card as well.

Looking forward to bringing you yet another Unstoppable Monthly Growth Report!

‘Till next time, hope you have a super-productive month!

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Here’s the download link to the PDF version of this post:

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Related Post: June Monthly Growth Report

This Post Has 30 Comments

  1. Great report. πŸ™‚

    I have one question: How does Google Analytics define a bounced visitor?

    Is it a visitor that visits a single web page and leaves withing x seconds? Or is it also a visitor that visits a single page, reads your whole blog posts and leaves a lot later without looking at a second page on your site?

    My guess is that it’s the later one. Do you know how they actually define a bounce?

    1. Hi Frank,

      It is indeed the later idea. A bounce in Google Analytics terms is defined by a single page view. They may have been on that one page for 10 minutes, but would be considered a bounce if that was the only page they visited on the site. Many years ago many analytics packages reported bounces by a 30 second stay rate. Now’s it’s about site depth, and particularly with Google, I think it may have always been. Cheers!

      Will

  2. Wow, i follow Pat Flynn for his income reports but I think, yours actually beat his in terms of detail and reflection, you have a new follower now πŸ™‚

    Do you own the membership sites?

    Looking forward to future updates.

    ps nitrowealth shows the following error – {“error”:true,”iframe”:true}

    1. Hi Paul, I’m flattered! Pat Flynn is a great guy and definitely someone to model.

      I’m aware of the error on NitroWealth and will get that fixed asap!

      Thanks a lot and do hope to see you again on this blog!

  3. I love how you set goals and are tracking your progress. I set yearly goals, but don’t do it every month and I to can get “detoured” along the way. My bounce rate is actually at 5% or less for the month and because of this I need to find a better way of capitalizing monetarily. I’ve started to get a few Amazon sales but I know I could do something better. Started getting a few dollars/mo on Adsense, but need to learn how to use it better. I will definitely stop by again.

    1. Yeah, I definitely need to set monthly goals otherwise I’ll have my share of detouring πŸ™‚ Good to hear you’re making some sales! Keep at it and do let us know your progress!

  4. Well done and thanks for sharing the monthly growth reports. Looks very detail and provided new dimension in sharing the growth progress. However I would love to read the overall monthly expenses and income. That would be super great and definitely inspiring for people like me. We know you are a good internet merketer and have diversified your internet business. Would love to read yhe details on that. Cheers mate.

    1. Hey Cyza! Yes, as mentioned in this post, income unfortunately won’t be detailed in the Monthly Growth Reports.

  5. Hey, Aurelius, I’ve been enjoying following you and reading your posts. I love your authentic approach and attitude. One thing I have never taken the time to do is track my stats and then study and compare them. You’ve inspired me to take action. Thank you!

    I’m looking forward to learning more from you. Thanks for all you do!

    Cindy

  6. Hey Aurelius:

    Awesome post and congratulations on reaching 99% of your goals last month – very inspiring. By you sharing your business report it has given me inspiration to work smarter as well as harder on my existing niche.

    I am interested in seeing the Facebook Ads product you will be coming out with this month – one question I have is “How much money should I expect to have to pay to get decent results from Facebook Ads – Basically how much is enough and how do you know if you are spending too much?”

    By the way I don’t expect to win the Amazon Gift card but if for some reason I do please put it back in and draw again as I am giving you a comment because I believe in what you are doing – not to win a card so I would like to give back and see someone else win.

    Thanks for sharing Aurelius – You are the real deal my good man! I am looking forward to more content and seeing you reach your challenging August Goals. πŸ™‚

    1. Thanks Carl!

      Yes, I’ll be working on the Facebook Ads course this month to hopefully launch end of this month or the start of September. Thanks for sharing your question. Setting bid prices and budgets will definitely be covered in the course.

      My simple answer is the amount you put in depends on how much you’re willing to invest really. The more you put in, the more engagement/clicks you’re going to get. It also depends on your niche and how competitive it is.

      I appreciate your continued support, Carl!

  7. Hello Aurelius,

    I think this is second time I’m here at your blog and I would like to mention that, money motivates the bloggers and Internet marketers. If I’m not wrong you have a plenty of readers who are bloggers or Internet marketers and hope to see that how much you are earning every month and what are the resources from where you earn passively.

    It is disappointing if here we are not getting the income report.

    1. Hi Robinsh. Thanks a lot for dropping by again. It’s good to see regular readers. Yes, I responded to another comment regarding income reports above.

  8. Hi Aurelius ,

    Thanks for the sharing this post Aurelius. I do like to know how does Google Analytics define a bounced visitor also. I do agree with that people should be learning every day and learning from their subscribers etc., I wish you the best for next months goals.

    So have a great day.

    1. Hi again Antonio. Google Analytics Bounce Rate has been responded to in the above comment πŸ™‚

      Thanks Antonio.

  9. Thanks for sharing such detailed anaylicts.
    You made me want to set higher goals for myself!

    My goal is to reach 1000 unique visitor per day, I’m at 300 at the moment.
    I hope I can reach that goal in the next two months.

    Looking forward for next months growth report!

    1. Hi Rui. Glad it’s made you set some higher goals πŸ™‚

      Woh, 300 uniques per day is great! Way to go!

      Let me know how you progress!

  10. Awesome read. I like the way you managed your time to achieve those results. I get many emails from other internet marketers, but yours is truly a different kind, which value your subscribers and give them the info they are looking for.
    Awesome job and all the best for the next month!

  11. As always a very informative and thorough blog post. The thing I like most about reading your posts is that although you have achieved great success with your business you are also humble and thankful. Rather than brag about how well you are doing, you write about how hard work and consistency pays off. I have purchased many of your PLR products for this very reason. Anyway, thanks for the inspiration and keep up the good work!

    1. Thanks Sandro. Hard work and consistency definitely pays off! Thanks for purchasing my PLR products. I appreciate it.

  12. Aurelius- great analysis, fantastic update. Hard work paying off mate. I hope friends don’t miss the optimization process that you are undergoing each month. You micro-focus on each touch point of your funnel, and the #’s reveal the story. Right now you’re seeing a 70.99% bounce rate.

    With Google Analytics Bounce Rate measuring a single page entry/exit visitation and the style of your blog where you clearly deliver a wealth of content on EVERY post, it couldn’t be more important to measure that Bounce rate ALONG WITH the Avg Time on Page. (as you are doing)

    That fact that you see the increase on aToP is a good clue that people are taking the time to consume a well thought out post and genuinely leave feeling “full” – a meal well served.

    It’s fascinating really and I hope your readers are seeing how quality content, even when written in great length, is actually still being consumed. Fascinating because we’ve become so prone to “glancing” instead of reading, in this 140 character, twitter conditioned, micro-content attention age. Again – a job well done.

    Finally, I got a good tip from Clay Collins not long ago (founder of leadpages) and he offered a great suggestion which was to create a quick “top 5” resource, or app guide to go with each post, and offered in a lead box at the end of a post.

    So for example this blog post potentially could offer a 1 page resource guide to download such as “5 Revealing Metrics in Google Analytics Every Blogger Ought to Know About”

    Not only does it build your list, but it creates more connection and content for your readers. Plus with their digital asset delivery, they’ll deliver the guide whether or not the user is already on the list. I thought it was brilliant advice. Taking it one step further you could lead them to a one page leadpage to optin, and watch your bounce rate plummet at the same time. πŸ™‚

    Just thought I’d pass that on… really good thoughts from Clay to consder.

    Keep up the hard work Aurelius – loving the blog as always!

    Cheers,
    Will

    1. Thanks Will, as always! Yes, I’ve definitely been posting longer posts. It gives me more room to explain the topic in details and makes an EPIC post which Google loves. Ultimately, Google wants to serve the most resourceful/relevants/helpful pages to searchers. Those of you who want to know why longer posts are more favorable to Google’s eyes, read this post: http://unstoppableprofits.com/10-things-i-did-that-doubled-my-blog-traffic

      LOVE THIS, Will:
      ——-
      >>Finally, I got a good tip from Clay Collins not long ago (founder of leadpages) and he offered a great suggestion which was to create a quick β€œtop 5? resource, or app guide to go with each post, and offered in a lead box at the end of a post.

      So for example this blog post potentially could offer a 1 page resource guide to download such as β€œ5 Revealing Metrics in Google Analytics Every Blogger Ought to Know About”
      ————–

      You’re offering a highly relevant offer to your readers. HubSpot does a great job of doing this as well on their blog.

      Thanks for your continued support, Will. It means a lot to me.

  13. Hi Aurelius!

    I have to say, I’m impressed with this Growth report. I do a similar style traffic report for my blog and introduce all sorts of KPIs (key performance indicators) but I’m intrigued to see your data. Bounce rate is something that puzzles me a bit on Google Analytics, I compare far more favorably on Alexa stats so there is clearly a difference in how it is measured.

    Awesome!

    Jackson…

    1. Awesome, Jackson! Tracking your progress is so beneficial, isn’t it? Yes, Bounce rate has confused a lot of people. Will explained it very well just in a comment response above. Hope you hit those goals this month!

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