Welcome to my second Niche Site Experiment update where I share my journey of creating a site outside the typical “make money online” niche and turning it into a profitable business.
At the mid of each month, I’ll share traffic stats and income earned from this experiment. I do this so that you can have an idea as to what sort of results you’ll get by doing this business.
My goal is to apply what I’ve learned in Internet marketing to this site so you can see it unfold into a tangible, passive income earner.
As much as I’d like to reveal the exact site, I can’t to protect the site from sabotage. However, you’ll find the steps, methods and techniques I used to put this site together.
The niche I have chosen and researched on is one around a hobby.
I’m excited to bring you this issue because this site has experienced close to 1000% increase in website visitors in the last 30 days! Yes, that’s 10x the traffic!
The site is ranking for more keywords and rankings have increased with some top 10 results all with zero backlinks so far, just existing backlinks from when I purchased the domain name. More on that in the first issue.
It’s still early days to tell where my pages will rank but so far rankings have been quite stable. You’ll see in the traffic stats below.
So far the site has about 10,000 words of content split into about 7 articles. Each article has a minimum of 1,200 words. Tip: Increase the length of your posts if you want to rank high on Google. I’ve yet to post any new content but I will these next 30 days so that I can get even more traffic.
If you want to take a look at the first issue of the Niche Site Experiment and how I started it, take a look here.
Let’s dig into the juicy bits…
Last 30 Days Traffic Stats
Here are the latest Analytics for the site, dates September 15 – October 15.
Unique Visitors: 1,038 (+905)
Avg. Visits Per Day: 35
Pageviews: 1,374 (+1,017)
At this rate, I think it’ll outbeat the traffic I’m currently getting from this blog!
Top Traffic Sources
Where does this site’s traffic come from? Here are the top 10 traffic sources:
The majority of the traffic comes from Google, which is great to see that natural search engine traffic is coming through.
The ones that are blurred out are from some blog commenting that my assistant did. Basically he visited sites related to the niche site and placed comments. Although blog commenting is not an effective way of link building, it’s still a great way to join the community and establish yourself in the market by adding a valuable comment to the posts.
Another set of statistics I’d like to report is Google’s Webmaster Tools.
You’ll see the number of queries, impressions and clicks.
Queries: 434 (+309)
Impressions: 9,775 (+8,282)
Clicks: 606 (+547)
It’s awesome to see that my site is ranking for a lot more keywords, which explains the reason for the 1000% traffic increase.
The site is definitely ranking for a lot more longtail keywords which is usually the easiest way to rank your pages rather than going for very difficult, broad terms.
Queries means the number of keywords that people searched for where my page was shown in the Google results.
Impressions are the number of times my pages were displayed in the results.
Clicks are the numbers of times my pages were clicks from the results.
Search Engine Rankings
Let’s see where some of my keywords are ranked on Google:
Keyword #1 rank: 21
Searches per month: 2400
Some additional data for longtail/lower searched terms.
Keyword #2 rank: 2
Searches per month: 260
Keyword #3 rank: 1
Searches per month: 110
Keyword #4 rank: 5
Searches per month: 210
So far I haven’t monetized the site in any way as I wanted to build some natural traffic first and let Google crawl my site.
However, with 35 visitors on average visiting a day (and growing), I think it would be great to see what sort of earnings I’ll get from placing AdSense ads.
Next 30 Day Goals
- Add 2000 words of content
- Test with some Facebook Ads
- Continue with some blog commenting
- Join related forums and participate
- Add social buttons to the site
Lessons And Takeaways
- It pays to have high-quality content on your site. You get what you pay for when hiring a writer.
- On-page SEO is crucial. Lots of my pages are ranking in the top 10 results naturally just because of good on-page optimization.
What Are Your Thoughts?
Should I start adding some AdSense ads to the site to start seeing some earnings?
Or should I wait it out and add more content first?
And let me know if you enjoyed this report so I can do more of these!