In this episode, I share ten quick tips to make your website better, and that is optimizing your website. Not SEO, but more about optimizing your website to make it load quicker so you can stop losing visitors. I also share my tips to improve the look of your site to make it more user friendly and more engaging.
Here are the ten tips:
- Keep your navigation simple. Keep the words simple and straight to the point. Example – Home, About, Products, Contact Us.
- Stop using the word “we” and “our”. Instead, use “I”. It sounds more personal and makes it sound as if you were talking to a close friend.
- Make it easy for your readers to share your content. The WordPress plug-in you can use to put social buttons on every blog post: Twitter Facebook Social Share by Kunal Chichkar.
- Don’t go overboard with colors. Use two main colors and one “accent” color for elements such as subheadlines or elements you want to stand out.
- Always have a way for your readers to subscribe to your newsletter. Always build your email list first and then your social profiles such as Facebook fan page, Twitter, Google+, etc. Make sure you have a way for your visitors to keep up to date with you.
- Make it easy for your readers to contact you. Make your contact page obvious. It’s another step to build trust. I hate having to look for the contact page.
- Do use a self-portrait. Another way to increase trust is to use a self-portrait. Readers wants to know who is behind the site. I don’t know about you, but I kind of have more trust in sites when I can see who’s behind the site.
- Optimize your webpage for faster loading. Average time people normally wait for a site to load is about 8 seconds, so it’s crucial that your web page loads fast. A tool you can use to analyze and optimize your site is GTMetrix. It show you can be optimized for faster loading. I love this tool.
- Cut the distractions. Reduce the amount of flashing, animated banners and unnecessary items you might have on your page. If you have a web page selling your ebook, don’t put any other banners and links that distract the viewer. You want them to just do one thing, and that’s to order or opt-in for your product.
- Hire a professional to make changes to your site. I mainly use oDesk and eLance to outsource website jobs.
For instance, I wanted a ‘Read More’ button under each post excerpt on this blog. I didn’t even bother trying to figure it out myself so I paid $10 to a web programmer and he did it within 10 minutes. Talk about saving time and going through the pain!
- Bonus tip #1: Use lots of white space. Keep paragraphs short – no more than 4 lines. Newspapers do this well. It makes your content more readable.
- Bonus tip #2: Always have a call-to-action on your page. Whether it’s for your readers to leave a comment, view related posts, like your page, opt-in to your newsletter or what ever it may be, tell them what to do next otherwise they won’t take any action at all.
Tell me the one thing a website owner could do to improve his/her website or blog?
If you were to give him/her feedback, what would you tell them?